Do You Spend Twice As Much Time On The Internet As Watching TV

February 29, 2008

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Do You Spend Twice As Much Time On The Internet As Watching TV
By Steve Sanger

Watch TV or surf the net?? Hmmm its a tough one for me but did you know a new IDC study has found that the Internet wins with an average of 32.7 hours/week compared to watching television at 16.4 hours. This also compares well with the good old printed matter, reading newspapers and magazines came out at 3.9 hours.

"The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media," said Karsten Weide, program director, Digital Media and Entertainment at IDC. "This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising."

Interestingly the study shows that people tend to use the media they are accustomed to and grew up with. The older the respondents, the more they consume TV, newspapers, and magazines whilst the younger they are, the more the Internet gets used.

This trend seems to be only going one way as the internet grows and diversifies. As Internet usage becomes more advanced with mobile pc’s, laptops, and the ever evolving mobile phones/pc hybrids being released constantly and all using WiFi to have unlimited and constant access to the Internet.

A major fact is also that many public places are becoming free wifi zones and allowing internet useage seamlessly from your home to your place of business or leisure.

Its interesting to look at your surfing and tv watching habits and ask yourself the question. So do you spend more time in front of the TV or surfing the net?

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